After enduring endless emergency disaster alerts
and fine dust warnings from smartphone apps, you head out to work day after
day, only to return home with skin that feels completely exhausted. Harmful environmental
factors cause redness and irritation, while drastic seasonal climate changes
lead to an increasing number of transitional skin troubles such as acne. After
working late into the night, the deepening smile lines and wrinkles between the
eyebrows become even more noticeable the next day. At times like these, even
skincare products you have always used may suddenly feel irritating, and in
severe cases, your skin may feel hot and become visibly flushed. SOLUTION The key to healthy skin is maintaining the
proper oil and moisture balance. Generally, skin is considered to be in its
ideal condition when it contains about 20–30% oil and 70–80% moisture. When
this balance is maintained, the thin protective oil layer on the skin surface
prevents moisture from evaporating through the stratum corneum, helping the
skin retain optimal hydration. Moreover, the thirties mark the beginning of
visible aging, making this an important period to focus on early anti-aging
skincare. Products equipped with anti-pollution functions that protect the skin
against various harmful urban environmental factors can provide additional
reassurance and care (Hyangjang, No. 619). 
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