Phytochemicals have recently emerged as one of the key ingredients in the latest juice trends. The term combines the Greek word "phyto," meaning plant, and "chemical," referring to the natural compounds that plants produce to protect themselves from pathogens, pests, and fungi. Among the phytochemicals currently attracting attention are sulforaphane, which is abundant in cabbage, kale, and broccoli; quercetin, found in kiwifruit; apigenin, contained in celery; anthocyanins, which are rich in dark purple fruits and vegetables; and beta-carotene, present in yellow and orange fruits and vegetables. Once absorbed into the human body, these powerful protective compounds provide anticancer, anti-inflammatory, antioxidant, and detoxifying effects. They can help repair mutated cells and damaged DNA caused by cancer cells, as well as strengthen the immune system by eliminating viruses and bacteria. The World Health Organization (WHO) recommends a daily intake of at least 400 grams of fruits and vegetables. The Korean Nutrition Society recommends consuming 490 grams of vegetables and 200–300 grams of fruit each day. There is no need to force yourself to eat several plates of fruits and vegetables every day. Instead, blend and juice them. Although phytochemical juice is not a cure-all, it can certainly help cleanse the body, promote overall health, and strengthen the immune system. Drink freely and stay healthy (Hyangjang, No. 620). 
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